The Encore Effect

I was privy to receive a galley copy of The Encore Effect by Mark Sanborn. The book is scheduled to be released on September 2, 2008. Mark Sanborn is veteran speaker and author of The Fred Factor and You Don't Need a Title to be a Leader. If you're in business or work with the public in any way, you should have all three of these titles in your library. They're short and packed full of motivation and inspiration.

About the Book
Mark Sanborn challenged me to become "remarkable" in everything I do. When a person becomes remarkable and delivers remarkable performances, they are asked for an encore performance. Mark does a great job of addressing performances that are not just events that happen on a stage. His advice hits home with your performances that are done on a daily basis. By performing well in front of your customers you'll get an encore in the way of them returning to your store. By performing well in front of your coworkers, you'll get an encore in the way of more rewarding work.

There's no question that Sanborn is capable of getting an encore. That's why this book is so credible. He shares several of his own experiences of success and even failure that will inspire you to become remarkable yourself. You really should buy this book. I would order it today so that as soon as it is released it will be shipped to you.

Now, it is ironic that as I was reading this book, I actually had to give a presentation. I was near the end of the book when the presentation took place. I had finished the chapter on being prepared and I even took action to prepare - but it wasn't enough. The presentation flopped. Everything about it just went downhill from the start. Thankfully, I was reading Sanborn's book and was reminded that it happens, but I also learned from his book why it happened. It wasn't just a failure to prepare. It was more than that. You'll have to read the book to understand what I am talking about.

This really is a good book. I'll be talking about it more. Pre-order it right now!