Consumer Four Square

I've mentioned a few times the game I play with various retail establishments. I call it Consumer Four Square. If you are not familiar with how to play four square, there is always Wikipedia.

In my mind there is usually a top player when it comes to a particular category. For example, when it comes to fast food there is a a whole list of restaurants that I will choose from, but the one who sits in the top position is only there until they mess up or another restaurant out does them. Just because one of them is in the top position, doesn't mean they are the exclusive choice, but if I am ever in a position to have to decide between two establishments that are side by side, I am likely to choose the one in the higher position.

You can do this with any category, whether it pizza, home improvement, book stores, etc...

So, do you like the game? Do you play this version of four square?