Meatball Sundae

Last night I wrapped up Seth Godin's latest book Meatball Sundae. Overall, I liked what he had to say and enjoyed it, but by the end I still felt like something was lacking.

Godin said in the introduction that you could read the executive summary and pretty much get the gist of the book. He was right. That's not to say the book wasn't worth reading, but the summary is a good place for a quick review.

The main theme of the book is about how traditional marketing (old) is increasingly losing ground from new marketing. Web 2.0 has completely changed the dynamics when it comes to making your company a big deal. No longer is it feasible to try and hitch your wagon to a star. Big media is no longer the major player in marketing and advertising, the consumers are. Anyway, Godin shares 14 different trends for new marketing. If your in marketing and advertising and you are not familiar with all of these trends, you might want to get a copy and brush up on the internet.

Have you read Meatball Sundae? What did you think?