April 19, 2007

Selling 101

Zig Ziglar's Selling 101, What every Successful Sales Professional Needs to Know was a joy to read. I have never felt like I would be a great salesman, mainly because I've never really given it a shot. After reading through this little book I feel like I could sell anything.

Even though I am not a door to door salesman there were a lot of things mentioned in this book that I can apply to internet marketing and sales. I took my time with this book because it was packed full of simple advice.

Here are just a few things that I noted.

  • Answer with Questions. Questions open the door to more conversation and allows you to get more information out of the "prospect".
  • If you sell a product, you have to believe in the product.
  • Focus on "prospects" not "suspects". Prospects are people who genuinely want or need your product.
  • Spend time in preparation. Plan out your questions.
  • Practice your voice inflection. There are very few people who have voices that are pleasant to listen too, but the rest of us can practice and train our voice to sound better.

0 comments:

Since finishing school, when was the last time you finished a book?

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