Permission Marketing

I just finished up Permission Marketing by Seth Godin. I know I am a little behind the times on this book since it was published in 1999. Internet marketing has come a long way since then. Regardless, I felt like I should be aware of what was in it.

Turns out I was familiar with most of the content simply by reading through various blogs. I really didn't get a whole lot out of this book, but I am sure I would have 7 years ago. Oh well. If you are thinking about reading it, I would check out one of Godin's more recent books.